Mercy Health #BeWell

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Brand Populace developed the Mercy Health #BeWell Campaign to launch the new Mercy Health brand and logo. The campaign encouraged the populace to join the conversation by asking, “How are you going to #BeWell?” The Rich Media expandable display ads featured weekly health tips to create interest and drive engagement with the brand. The populace was able to rollover to expand the ad and tweet directly from it, which is a first for any health system nationally, according to our media partners.