Brand Populace is a digital first agency located in Cincinnati, OH providing Strategy, Marketing, Advertising, Media Planning & Buying, Website Design & Development, Mobile Marketing, Search Engine Marketing, SEO, Social Media and Measurement & Analytics to help brands succeed.
ChicaSport
ChicaSport creates athletic accessories that are both functional and fashionable. Brand Populace developed an identity system for the brand to showcase its collection of products — non-slip headbands, waterproof seat covers and ice bandanas — while maintaining a strong sense of unity and consistency among them. The visual identity system was used in a number of marketing materials, including web site graphics, trade show elements and social media posts, ads and special offers.