ChicaSport

ChicaSport creates athletic accessories that are both functional and fashionable. Brand Populace developed an identity system for the brand to showcase its collection of products — non-slip headbands, waterproof seat covers and ice bandanas — while maintaining a strong sense of unity and consistency among them. The visual identity system was used in a number of marketing materials, including web site graphics, trade show elements and social media posts, ads and special offers.