Brand Populace partnered with Sunrise Advertising and Skyline Chili to design and develop a location-based mobile game. Brand Populace utilized the SCVNGR mobile gaming platform to create Challenges that engaged the populace in the restaurants and enabled customers to share the fun on Facebook and Twitter. Diners earned points for completing challenges to unlock badges and in-store rewards. The in-store rewards were incentives to try new menu items and loyalty drivers to increase repeat visitation.