Flipdaddy’s, a brilliant burger and craft beer joint moving in a bold, new direction, needed a digital marketing partner to help take its brand to the next level. Brand Populace worked to plan, design and implement an email marketing strategy that provides Flipdaddy’s Rewards Club members with exclusive offers throughout the year. Brand Populace also developed a social media strategy for the restaurant to highlight current in-store events and to create engagement with the brand for both current and potential customers. Through “Burger of the Month” photo shoots, Brand Populace was also able to bring its passion for food styling to the table to create compelling images that are used on the Flipdaddy’s web site, in social media and on industry blogs.