Search engine optimization (SEO) is all about improving your site’s interaction with both searchers and search engines.
Our last article, “Is Your Landing Page Clicking? Ten Copywriting Tips for Landing Pages,” outlined the must-do’s for landing page copy and content, as well as pitfalls to avoid. Now we will focus on landing page design and a handful of key points that can help campaigns hit the mark. Remember, a landing page visitor […]
While one of the most important aspects of online media efforts, landing pages are often an afterthought. The landing page is where your audience goes after clicking on a banner ad, text ad or email. Yet, brands often get so focused on the ad copy and design that they don’t leave time to think through […]
Consumers are on the move. And no matter where they go, brands and businesses are at their fingertips thanks to smartphones and tablets. In fact, 61% of smartphone users perform searches on their smartphones daily, and 84% of smartphone users take action based on search results they have conducted on the go.1,2 Google has found […]
According to a survey among online advertisers conducted by intelliAd, currently 6.5% of SEM budgets are allocated to retargeted ads, and in the future, advertisers want to increase that number to 11%, representing a 69% jump. As retargeted ads – those ads that feature products a consumer has viewed online previously – become more popular, it’s […]
According to eMarketer estimates published on August 1, time spent on non-voice mobile activities will surpass time spent online on desktop and laptop computers for the first time this year. The researchers’ data indicates that mobile non-voice activities will account for 19.4% of American adults’ daily media time (up from 13.4% in 2012), which is […]
Cincinnati-based digital marketing company Brand Populace, Inc. recently announced its partnership with Stone Mountain Park to promote Atlanta’s Official Winter Wonderland. Brand Populace worked with Stone Mountain Park’s Interactive Marketing Department to develop digital display ads and rich-media creative to promote Stone Mountain Park’s popular holiday attraction, Stone Mountain Christmas, as well as Snow Mountain, […]